Maintaining your sign, Maintaining your image

With day light savings time just ended and with the winter months upon us, most holiday shoppers will be out after dark.  In order to help maximize your revenues during this time it is vital that your signage be properly maintained.  Here are a few tips:
1.  If your sign is on a time clock or photo cell, check and make sure that your sign is turning on at the right time.
2.  Once per week, make a point of checking your sign at night to ensure that all components are lighting like they are supposed to.
3.  If you find any issues, call a licensed sign company to come a make any needed repairs.
4.  Ask your sign company if they offer maintenance programs.  These types of programs help to spread the cost of maintaining your signage throughtout the year, helping to avoid unexpected maintenance expenses while ensuring that your signage is always working 100%.
5.  Don't underestimate the importance of your signage.  Read this article for the reasons why: http://www.signs.org/IndustryResources/Signage101/SignsTheBottomLine.aspx

Sign Trivia

Did you know?

• Signage is the least expensive but most effective form of advertising.
• Signage can be responsible for half of your customers - that’s right, 50 percent!
• Signage is so important that without it you may not get a loan for your business.
• Signage is an investment that will pay a return many times over.
• A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.