With day light savings time just ended and with the winter months upon us, most holiday shoppers will be out after dark. In order to help maximize your revenues during this time it is vital that your signage be properly maintained. Here are a few tips:
1. If your sign is on a time clock or photo cell, check and make sure that your sign is turning on at the right time.
2. Once per week, make a point of checking your sign at night to ensure that all components are lighting like they are supposed to.
3. If you find any issues, call a licensed sign company to come a make any needed repairs.
4. Ask your sign company if they offer maintenance programs. These types of programs help to spread the cost of maintaining your signage throughtout the year, helping to avoid unexpected maintenance expenses while ensuring that your signage is always working 100%.
5. Don't underestimate the importance of your signage. Read this article for the reasons why: http://www.signs.org/IndustryResources/Signage101/SignsTheBottomLine.aspx
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